How our site got a B, and what we’re doing to make the A next semester

From the helm, a ship's captain may not be aware what could be done better in the engine room.

Communicating in wide range of languages (and with a wide range of budgets)

A global world demands adaptation by organizations with culturally and nationally diverse audiences. Depending on your organizations’ budget, you may choose one of two approaches: a pre-developed widget to be configured and installed on your site, or a custom-coded solution developed specifically to fit your organization’s needs. At Illuminati, we’ve taken both approaches with different clients to match on the scope of their projects.

Designing Beautiful Tradeshow Displays

Make a booth that stands out from the pack

Often with tradeshows, marketers get hung up on the display itself, forgetting that a tradeshow display should serve as the backdrop for your company’s presence at the show. You might commission the most beautiful and elaborate tradeshow display money can buy, but if you haven’t considered your marketing strategy and your tactics for driving people to your booth, you’ve wasted your time. Always consider how you’re going to get traffic to your booth first and design a display accordingly.