Project Highlights:
A recent redesign, content update and optimization of our Bush Furniture Finder application for OfficeMax yielded brilliant results. The application was originally conceived to guide online furniture shoppers through a wide range of furniture functions and styles to the pieces that work best for them. The application, originally launched two years ago, was aging and required an updated interface, content feed and codebase.
Illuminati Studios’ development team updated the application’s codebase, rewriting it entirely in Flex 4.1. The interface was completely revamped with a cleaned-up, crisp design that made it easier to use and understand. The “furniture finding” process was streamlined to reduce the number of steps and clicks, meaning fewer users lost in the click-through process and (based on data collected since the launch) more conversions. Check out the updated version of the furniture finder.