Ever created a breathtaking HTML email template?   You probably have forgotten three of the most important rules of Emails.

HTML emails are essential to a growing business. Emails can produce traffic to any lacking website.  It enhances your marketing strategy and creates a positive effect, but producing a monthly email can be difficult.  Let’s go over the three important rules:

1. The Width
   Yes, the width of the HTML email template is very important. A useful email template width ranges from 500 to 600 pixels. People are always on the go; therefore, they view emails on their phones or view them in the preview panel. The preview panels are usually around 600 pixels, so remember no more than 600 pixels.
2. Inline Styles
   What are in Inline Styles? Exactly! Most developers today do not use inline styles, but email clients are still old fashioned. Email clients will not read the style unless it is inline. Elements like the font and width can be set within the style attribute of the tag. Any other style can be set in

   or tags. Styles within a are not interpreted by the email client or apply to the HTML email.   is another example of a tag that email client overlook.  So, inline style is not a bad thing if we are talking about emails. Test, Test, Test As a developer, testing your work should be a second nature.  This is the most important step of email design. You can view your email template in different browsers and email clients to look for any mistakes or bugs. All email clients and browsers render HTML code differently. Some common bugs are gaps between images, different font colors, and incorrect alignment. Testing can eliminate sending emails with displaced images which can cause negative effects on your marketing and general overview of site.